Case studies, with the numbers.

Licensure education · statewide, since 1983

Arizona Contractor License Center

Bilingual enrollment marketing for working adults

AZCLC prepares Arizona tradespeople for the contractor license exam across four campuses. Many of its students are bilingual or Spanish-dominant. We run its Google Ads and Meta programs and measure them on enrollments, not clicks.

What we did

• Rebuilt conversion tracking around real actions: calls, consultation bookings, license-form submissions
• Google Search and Performance Max campaign structure and weekly optimization
• Meta creative testing in English and Spanish
• Dedicated bilingual landing page (English and /es)

Home services · Midwest, multiple states

Multi-state home services company

About 100 Google Business Profiles launched in roughly 90 days

A home services company operating across several Midwest states had a few bare-bones listings for its physical offices. It asked us to build out every profile and launch one for each satellite office in its service area, all inside its short off-season window, and all within Google's rules.

What we did

• Rebuilt and optimized the existing location profiles
• Launched about 100 new profiles across service areas and states in roughly 90 days
• Kept every listing inside Google's guidelines; all profiles approved
• Clear split of responsibilities between our team and the client's teams

Pest control · Mount Vernon, IL · client since 2020

Meagher Pest Control

From 350 customers to 2,300, in a town of 14,000

When James started working with Geoff in 2020, Meagher Pest Control had about 350 customers, roughly $220K in yearly revenue, and no full-time employees. Six years later it's on pace for $1.7M, adds around 400 active accounts a year, and does it in one of the least-populated parts of the state.

What we did

• Owns the marketing plan end to end: "the backbone of our marketing plan, and really our only marketing plan"
• Set up three additional Google Business Profiles in smaller Southern Illinois towns
• Taught the team a repeatable process for earning reviews on every profile

Community association · Mesa, AZ

Augusta Ranch Homeowners Association

Governed, deadline-driven website upkeep for a board

Augusta Ranch is a professionally managed community association. Since 2023 we have maintained its website for the board and community manager: meeting notices, agendas, and documents published on schedule.

What we did

• Monthly board-meeting notices and agenda postings
• Document publishing and page updates
• WordPress management, hosting, and cache maintenance

Legal-industry software · national

Anva

Technical SEO and WordPress care for a SaaS company

Anva builds software for law firms that serve community associations. We manage its WordPress site on WP Engine and ran a 2026 full-site audit covering indexing, schema, Core Web Vitals, and content gaps.

What we did

• WordPress management on WP Engine
• Technical SEO across a 105-URL site
• Google Analytics 4 and Search Console reporting
• Prioritized fix plan, with the first round shipped

Visit anva.com

Website + Google Business Profile program for trade contractors

Contractor Kickstart

A documented build process, run at volume

Contractor Kickstart is our productized website and Google Business Profile program for Arizona contractors. Every site launches with structured data, Search Console, analytics, and lead routing, checked against a written launch checklist.

What we did

• Websites built and launched on a documented checklist with post-launch QA
• Google Business Profile optimization and monthly reporting
• Lead routing into a shared CRM

Home services · client since 2016

Eastern Arizona Exterminating

Ten years of full-funnel marketing, through five acquisitions

Our longest relationship. We handled websites, SEO, Google Ads, Meta, and email for a multi-brand pest-control company through five brand acquisitions and its 2020 sale, and still consult for the owner's current venture, Smarter Launch.

What we did

• Website design and development
• SEO, Google Ads, and Meta
• Email marketing and strategy

Home services · Mesa, AZ

Starr Cleaning Services

New website, ads, and a local SEO overhaul

A family-owned carpet and tile cleaner with thousands of Google reviews. We rebuilt the website, run its digital ads, and in 2026 completed a local SEO once-over of its service and city pages.

What we did

• Website rebuild
• Digital advertising
• Local SEO audit and fixes
• Customer messaging setup

Visit starrcleaningaz.com